To visualize the special and delightful characteristics of fluids, thereby taking into consideration the emotional perception associated therewith, you need to focus on accurate and realistic simulation of very high quality.
In close cooperation with the creative agency David&Goliath based in Lüdenscheid/Germany we worked on a TV spot to represent the eggnog „Hula Hoop“ by providing CGI elements. The combination of real footage and CGI enables an optimal adjustment of the characteristics of the fluid to perfectly meet the requirements and secondly enables spectacular tracking shots to provide an exciting product experience.
The glass, the bottle and the eggnog itself are entirely based on CGI, thereby creating a high photorealistic effect.

Customer: David&Goliath